Digital media spans a broad section of modern technology. It includes everything from
compact disks to cell phones, from laptops to mp3 players, from digital cameras to digital television
Basically, digital media involves information stored or transmitted digitally. Whether it’s
video, audio, photos or text, the information is stored in binary form, or in a series of ones and zeros.
Because people perceive the world analogically, the device on which the digital information is being accessed
must either convert it back into analog form or simulate an analog representation of the data.
One major advantage of storing information digitally over analogically is the fact that
digital data is much easier to manipulate. That’s also why the world of digital media is so widespread
So when someone speaks about digital media jobs, they can be talking about a varied
landscape of occupations that’s not very clearly defined. It can include jobs like online marketing and
advertising, webmaster, multimedia development, game design, graphic design, web design, web content writing
and several others.
It’s fair to say that digital media workers are people involved with the manipulation of
digital information, which means they work with machines that can handle digital data, such as computers.
And because so many other industries have entered the digital age, digital media workers can
find themselves working with many types of companies.
The marketing and advertising field is probably where the most digital workers can be found.
But they can also be found working in the newspaper and other publishing industries, the film and television
industry, even the music industry.
The future of this form of media is certain to change as new technologies are developed and
existing ones are improved. Manufactures will inevitably bring new products on the market that will affect the
digital media landscape. But consumers will ultimately determine which changes will stick around and which will
fade from view. Consider texting, which has been around for a few years.
As it has grown more and more popular, manufactures came out with cell phone equipped with
QWERTY key boards to make it easier for people to use that service.
Another favourite of the consumer is the smart phone, which seems to have replaced PDAs and
digital organizers. As sales in smart phones rose, sales in PDAs dropped.
This shift seemed logical since smart phones offer the functionalities of digital organizers
plus the ability of mobile internet.
These products continue to become more popular and manufactures continue to improve them. Now more and more
companies are targeting these devices with richer and richer content. But this wouldn’t be possible without
digital media workers.
It’s not easy to make predictions on what kind of media content the consumer will choose in
the future and how they’ll prefer to have it delivered to them.
The digital age continues to shake up the way the world works and it will likely continue to
do so for some time to come. Digital media jobs will be around for a long time to come. But who knows if the
roles of these workers will change or not.